About us
Founded in 1984
The year 1984 saw the ARUA interest group – ARUA translates to Aktuelles rund ums Auto, or Innovations for your car – formed with seven established brand manufacturers from the automotive parts industry. In 1998, Eberspächer joined as the interest group's eighth shareholder.
Since the end of 1987 and the date of the alliance's registration as an unlimited partnership, the alliance between the manufacturers involved began to take further shape. Nowadays, ARUA represents a force to be reckoned with in the independent automotive parts business with its member companies Ate, Castrol, Eberspächer, Elring, Hella, Lemförder, Mann Filter, Sachs and VDO.
ARUA – a force to be reckoned with in the industry
ARUA's aim is for the ARUA member companies to support dealerships and repair shops by providing products at market prices. It is the stated intention of each individual ARUA member company to provide the same level of brand value added for the spare parts business as in original equipment. As market and technology leaders in the respective product lines, ARUA members aim to use this value added to level the competitive field with the other market players. A combination of brand awareness and loyalty together with quality awareness defines brand value added – leading quality standards, concentrated capability and market and marketing expertise are central factors in the member companies of the ARUA interest group.
Supraregional marketing activities
Supraregional marketing activities with advertisements, sales campaigns, and visibility online on the Web and offline at trade fairs play an important role in ensuring lasting success on the market, but direct support for dealers and repair shops is vital. This includes the complete documentation of the supply range, commercial and technical training, dedicated and qualified contact persons in house and in the field, and a hotline that is always available.
Major brand know-how
We make a significant contribution to the independent sales market with a variety of activities within the industry in ethical, financial, and human resources terms, and in applying the know-how we share amongst our member companies. This particularly applies to implementing the respective training programmes at all of the companies involved in ARUA with recognisable brand value added. The increasing complexity of technology has only become manageable with training programmes for auto repair shops in the new environment of knowledge through information transfer.
This all gives you the concentrated capability of the big brands that you can
count on.