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About us
ARUA is the name selected by eleven well-known brands to
represent them as a whole. These component manufacturers have identical objectives, working together to
maintain equal opportunities between free and contracted car component retailers within a fair competitive
field by means of participating in concepts with specific aims.
 This includes not only the established electronic catalogue
TecDoc, but also fast and secure data communication
using TecCom. In addition, numerous training measures
by the ARUA brand manufacturers guarantee that the
service teams working in the retail trade and workshops
are always up to date with the latest technical know-how
in their respective product segments. This also ensures
that salespeople can back up their retail arguments for
the added value of the brands.
Quality leadership, competence bundling and marketing
know-how are the cornerstones for a strong ARUA
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