ARUA Profi-Trophy BRAND ADDED VALUE IN WORDS The ARUA Profi-Trophy is a unique combination of training and off-road events for field service teams and sales employees from wholesale and specialist retailers – without collar and tie, and full of fun and excitement. More than 1,500 men and women got to know the added value of the ARUA brands in more detail at fairs and training held at six different events in 2003. The participants were then able to prove their comprehensive talents and team spirit in various off-road challenges, from driving Land Rovers to building bridges.